According to product features and customer needs, Zhigao differentiate strategies of different brands. With the domestic construction machinery market in mind, to further improve cost performance ratio, Zhigao created “Zhijian” brand.
（1)Brand positioning: aiming to provide products with the best cost performance ratio but with satisfactory product reliability & stability.
（2）Market target: Zhijian series air compressors and drill rigs are for users who want economic but reliable products.
（3）Product industry applications: ① Zhijian compressors widely used in machinery manufacturing, chemical and petrochemical, mining & metallurgy, refrigeration and gas separation, textile and clothing industry, food industry, & transportation industry, etc.
② Zhijian drill machines widely used in surface exploration & mining, underground mining，tunneling & construction bolting, waterwell, geothermal and mine exploration, and building foundation anchorage, etc.